Salento – PUGLIA a corner of the world known as the Italian best kept secret where to Say ” Yes, I do”.

serena urbano destination planner salento

destination wedding pugliaWedinSalento is specialized in wedding & event planning for couples around the world who choose Apulia as their own wedding Destination.
Serena, heart and soul of WedinSalento since 2013, will assist you from the very beginning of the organization to the final touches and coordination, in order to ensure a memorable and outstanding wedding. She plans your events with extreme attention to details that change your wedding into something very special and tailor-made … a romantic and lifetime memory that will last forever!

Thanks to her professional wedding team, she will assure you the entire planning without any stress. You can also choose among all wonderful destinations and venues, which are carefully selected for luxury weddings in Puglia: lavish castles surrounded by characteristic vineyards, renovating masserias set in the traditional countryside, historical villas and unique restaurants by the sea with breathtaking panorama.

wedding in pugliaOfficial member and co-founder of the Italian Wedding Planner Association since 2013.

Close your eyes and start dreaming your #MadeinPuglia Wedding with us.

KNOW ME BETTER – some FAQ you could find useful…

Official member and co-founder of the Italian Wedding Planner Association since 2013.

Close your eyes and start dreaming your #MadeinPuglia Wedding with us.

KNOW ME BETTER – some FAQ you could find useful…



Leads me over any limit and allows me to provide a customized service according to your personal needs and style for a wedding event.


I have been working as a wedding planner since 2013. I manage to satisfy your requests thanks to my abilities and past job experiences.


My aim is to create beautiful emotions. Training and dedication are other two essential factors in order to work as best as I can for my clients.

FAQ – Frequently Asked Questions

serena urbano destination planner salento

When I first thought about my future business as wedding planner, I just wanted to highlight where I live in LECCE, Italian capital of Baroque style…my design project came to life from this point of view.
Thanks to my lovely graphic designer Francesca Fravolini, my business logo has been created: she got inspired by one of the sculpted flowers in the main rose window of S. Croce Church in Lecce. Of course, we chose the “Baroque script” font: its sinuosity reminds me that one of elegant and timeless wedding dresses.
‘Wed – in – Salento’ became my brand with a special pay off ‘turning colour events’ : one of my distinguishing feature…give your emotions a touch of colour.

I studied foreign languages when I was in high school and then I decided to improve my skills at University. In 2013 I got a special degree as translator and interpreter for English and Japanese languages with a thesis on ‘Destination wedding in Salento’. I studied and travelled abroad … in Tokyo I left a part of me!

Italian – English – French – Japanese
Yes, I am. I finally got married with the love of my life on 22 June 2018, with an emotional ceremony into the woods here in Salento.

During my studies at university, wedding planning career came to my mind as a new business experience, taking advantage of what my homeland can offer to couples who want to get married here…then I decided to attend some wedding planning courses in Rome in order to get off on the right foot: Training!
At the moment, I’m working hard and I’m aware that I can professionally grow and guarantee the best service to my clients, with regular updates.

The answer is quite simple. I don’t want to tell you something like “if you choose me, you’ll have the best solution” or “ you won’t find nothing like my wedding services”
That’s the only thing I can tell you: I put my all heart into everything I do for my brides and grooms… I’m clear-headed, focused on planning, accurate, reliable, a creative and determined woman… If I take on a task, I stick with it.

It’s an honour for me to create your own wedding … My mission: make you feel happy and satisfied.

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